Most businesses focus on the wrong stuff

Most of the work you're doing is a complete waste of time, and you know it. This is lessons business school didn't teach you. Let's talk about the Pareto principle. Now, let's say you've got a lemonade stand with two locations. You've got one at a park, and you've got one at a school pickup line. Now, the park location, let's say, makes $200 a day, and the school location makes only $40 a day. But they cost the same to run. So the smart decision here would be to shut down the school pickup location and reopen that one in another park. And so your costs stay the same, but your income goes from $240 a day to $400 a day. In any business, there's usually a ton of stuff that you think is important, but it doesn't actually move the needle for your customers. And so if you can figure out what that 20% that your customers really, really care about is, then you can usually cut out a lot of crap you've been doing that doesn't matter, and then just double down on that 20%. You'll make way more money with the same costs and the same amount of effort.