Peter Vander WallFounder driving creative community growth

Most firms aren’t even ready to run ads

Name: Most firms aren’t even ready to run ads
Uploaded: 2025-05-16T12:12:30+00:00
Duration: 45 s
Channel: Peter Vander Wall
Description: Peter Vander Wall argues most companies waste money on ads because they haven't fixed their fundamentals first. Marketing amplifies what's already there…

16 May 2025 · 1 min

Watch on YouTube

0:45

Peter Vander Wall argues most companies waste money on ads because they haven't fixed their fundamentals first. Marketing amplifies what's already there, so without clear messaging, a sales process, and follow-up systems, ads just magnify your problems. Start by defining your ideal client, setting a clear intro offer, and figuring out how to attract the right people.

Chapters

You've tried content, you've tried ads, it didn't really move the needle. But it's not that marketing doesn't work, it's just that your business wasn't really ready for it yet. And that's okay by the way, because most firms skip straight to execution without ever fixing the foundation. They don't have clear messaging, they don't have a real sales process, they don't really have any follow up systems. And then they wonder why these leads that they got didn't really convert. Marketing amplifies what's already there. And so if your back end is broken, it just makes any problems that exist way louder. And so you didn't fail at marketing, you just started in the wrong place. And to fix this, you just need to do some big boy or big girl business moves. You need to define your clear ideal client profile. You need to set a clear intro offer to get people in the door and you need to identify what is it actually going to take to attract strangers who are in need of this service.