Most funnels are way too complicated

In this video, I want to show you how one of my clients made $8,708 a day last year because he quit selling tax returns. So, just starting out with the marketing funnel, we like to keep things super simple. I think a lot of people add a lot of complexity to marketing. They make funnels seem super overwhelming. And from a technical standpoint, yes, there's a lot of complexity. From a conceptual standpoint, just understanding how this system needs to work, it's not actually that crazy. So we use basically a three step process. So we have a video sales letter, we have an application, and we have discovery call. That's really it. A lot of marketers make this way too complicated, but this is really all you need to be able to book at least 100 to 150 calls a month and close 25% of them, which is about what we did last year.