Peter Vander WallFounder driving creative community growth

Most marketing fails for this simple reason

Name: Most marketing fails for this simple reason
Uploaded: 2025-07-14T13:55:55+00:00
Duration: 40 s
Channel: Peter Vander Wall
Description: This short YouTube monologue (by Peter Vander Wall) argues that most failed marketing engagements are due to not analyzing campaign numbers. The speaker…

14 Jul 2025 · 1 min

Watch on YouTube

0:40

This short YouTube monologue (by Peter Vander Wall) argues that most failed marketing engagements are due to not analyzing campaign numbers. The speaker recommends compiling campaign statistics to locate where leads/money are leaking, then focusing on the one or two broken elements revealed by the data to improve ROI; without good data, agencies guess and may break what was working.

Chapters

If you've hired an agency before and you just didn't really get an ROI from it, it's fundamentally just a numbers issue. So, for example, if I brought you a business that wasn't profitable and I asked you to fix it, you'd look at the books and you'd say, okay, where's all the money going? If you brought me a marketing campaign that wasn't profitable and you asked me to fix it, I'd look at the stats of this campaign and I'd say, where are all my leads going? So when you compile all these numbers together, you can see what part of the campaign is working and what's not. And usually there's just one or two things you need to fix at a time. And. And if you can see that in the numbers, then you know to focus only on those two things. But if you don't have good data, then you're just guessing what part of the campaign is broken and you could actually mess up the one part that was actually working.