Peter Vander WallFounder driving creative community growth

My Biggest Mistake Last Year

Name: My Biggest Mistake Last Year
Uploaded: 2023-06-12T14:00:36+00:00
Duration: 36 s
Channel: Peter Vander Wall
Description: Peter Vander Wall spent two to three months building a luxury wedding-film brand, only to realize weddings won't support the lifestyle he wants. He's…

12 Jun 2023 · 1 min

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Peter Vander Wall spent two to three months building a luxury wedding-film brand, only to realize weddings won't support the lifestyle he wants. He's wrapping up the last projects this year and regrets the opportunity cost of not pouring that time into his agency instead.

Questions this video answers

Wrapping up his last few weddings this year.

About two or three months.

Chapters

If you go back to basically about the time we were talking last year, I really thought that weddings were going to continue to be a large part of my business for the foreseeable future. I'm wrapping up my last few weddings ever this year. I go to these weddings, I shoot them. I enjoy the process. It's fun, but at the end of the day, it doesn't support the lifestyle I want to live. And so I put all of this time and effort and a bit of money into building the weddings brand into something that looks like a luxury wedding film house. I was focused on it for probably two or three months. So not only the cost of the actual time and effort and money that I put into it, but the opportunity cost of what if I had put that into my agency?