Peter Vander Wall explains why vague Instagram calls to action fail. Instead of asking people to copy your phone number, use low-friction options like comment keywords, automated flows, or free resources that let viewers take the next step without friction.
So many people make it so hard for people to work with them where they're like you know at the end of the video they were like if you want to you know learn more about this like give me a call it's like this person's going like like they're not going to screenshot your phone number go to their phone type in your number while they're trying to like copy it over from the screenshot like do make it easy like well also they're probably sitting on the toilet right now yeah exactly Awkward phone call yeah so it's like just get them to take that first simple step and most of the time that's like you know that's why you see all these automations it's like yeah comment the word you know growth if you want to learn more about what this can do for you or like I think giving away like free lead magnets and resources is like one of the best ways.
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