Not All Leads Are Worth It #shrots

If you fill your pipeline with low quality leads and you're pitching your core service like you're going to think that there's something wrong with the server. They're going to think there's, maybe there's something wrong with pricing. Now I need to lower my price so more people say yes. Which creates a problem when, when in reality, if you use the wrong bait, you'll catch the wrong fish. And so you always want to prioritize like the quality of leads over anything else. Like, there's a lot of people that are like marketing about, oh, I can get you 100 book calls a month or I can do this. But if those leads are not quality leads, like, you're just going to be banging your head because you're going to fill your calendar, they're going to take up all your time, and then they're not going to buy from you. Basically, if they don't buy into you more so than your service, then you never get the chance to create a lifelong customer and then the enterprise value of your business tanks.