Peter Vander Wall argues that copying successful entrepreneurs like Alex Hormozi means adopting their actual habits, not their appearance. Most creators mimic the nose strips and jorts while ignoring what actually works: sharing massive value and documenting the journey.
Why has it become cool to not care? Alex Hormozi doesn't care what he looks like. He's got long hair, a beard, shorts, a nose strip. And there's all these entrepreneur kids online now, literally putting on a nose strip before they create their videos just so they can be more like Alex. But they're copying the wrong thing. The thing that sets Hormozi apart isn't the nose strip or the jorts. It's the insane amount of value he shares and the fact that he's documenting his entrepreneurial journey like Musk and Bezos never did. Forget about copying the surface level strategy of your business role models. What are the meaningful things that they do that can set you apart from the crowd? Copy that and put on some real pants, bro.
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