Peter Vander WallFounder driving creative community growth

Not Following My Own Advice #shorts

Name: Not Following My Own Advice #shorts
Uploaded: 2023-10-27T12:00:15+00:00
Duration: 55 s
Channel: Peter Vander Wall
Description: A content-creator reflects on underperforming their own advice and shares three corrective recommendations: (1) clarify and consistently use focused…

27 Oct 2023 · 1 min

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A content-creator reflects on underperforming their own advice and shares three corrective recommendations: (1) clarify and consistently use focused messaging targeted to a specific audience and problem; (2) actively nurture followers via DMs, stories, and long-form content to build relationships; (3) run paid ads to supplement organic reach so the platform algorithm isn't the only traffic source. The clip ends with a regretful note and a follow call-to-action.

Chapters

I was not getting a lot of views, I was getting zero inquiries. And it's all because I wasn't following my own advice. My clients were doing better than I was because I was giving them great advice and then going and half assing my own content and ads. So here's three pieces of advice I wish somebody else would have given me at that time. Number one, get super clear on your messaging. Know who you're speaking to and what specific problem you solve for them and never vary from that discipline message ever. Number two, nurture. Nurture, nurture DM your followers and start conversations with them. Post Instagram stories about how you can help them and create some long form content going really deep on specific topics. And number three is run ads to supplement your organic traffic business is no fun when you're just waiting on the algorithm gods to smile upon you. But if you use ads in addition to your organic, you can turn your Instagram profile into a money printing machine. If I would've listened to this advice, I'd be making way more money and I'd be doing way cooler stuff. But oh well, we're here now, right? Follow for more.