Peter Vander WallFounder driving creative community growth

Nurture Leads and Boost Sales #shorts

Name: Nurture Leads and Boost Sales #shorts
Uploaded: 2024-02-07T10:00:05+00:00
Duration: 37 s
Channel: Peter Vander Wall
Description: Short YouTube "shorts" conversation (by Peter Vander Wall) where two speakers discuss using short-form content as a funnel: short clips steer audiences…

7 Feb 2024 · 1 min

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Short YouTube "shorts" conversation (by Peter Vander Wall) where two speakers discuss using short-form content as a funnel: short clips steer audiences into longer-form assets (podcasts, email sequences, Facebook groups, downloadable templates) because listeners who engage longer are more likely to buy. The speakers describe short-form primarily as a nurturing/filtering tool rather than a direct hard-sell channel.

Chapters

If they're going to spend an hour listening to my podcast, they're, they're way more likely to buy something from me than if they, if they didn't. So I think all short form just exists to get people, like, nurtured into a longer form sequence, whether that's through emails or, or long form podcasts.
Well, that's always been our philosophy. Right. We've never really done, like, a real right hook on Instagram or on Facebook. Like, it's always like, you know, if you enjoy the Instagram content, like, go check out the podcast or join my Facebook group or, you know, download this free template, and now you're going to get emailed a bunch. But we're always using those longer form outlets as filters, right?