A creator with 15,000 followers on foster care content made a viral dancing video that got 16 million views. The viral hit brought the wrong audience, and her foster care videos tanked afterward.
And the goal is not to go viral. It's to go viral with the right people. And I have an example. I have a personal friend who. She talks a lot about foster care. And so, like, her whole page is, like, 15,000 followers. She and I and a couple of our friends who went on a girls trip, we did this silly little stupid video. It's like a dumb, like, Millennials versus Gen Z, like, dancing video. It has, I think it's like, 16 million views right now. But the thing is, her engagement, her views, everything that she was talking about with foster care tanked after that video because she went viral for the wrong reasons.
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