Parasocial Relationships Are Important #shorts

So the Internet term we have for that is a parasocial relationship. Yeah, I call that the conversation before the conversation through your social media and your content and your funnels and marketing. It's about having a conversation with your audience and your prospect without you actually doing it. I'll give you a story. Well, I met this guy in Chicago around September last year. We were playing cards. This is what I always do, by the way. I make people follow me on social media, so that way they see my content all like, every single day come out. So fast forward a year when I went to that same poker game. His name was David, by the way. For David's like, hey, Ryan, what's up, man? Like, he's like, how does the property go in Miami? And, like, how's business been? And, you know, how was the wedding and all this stuff? And it was. I felt like. Like David felt he was really connected with me. Because he had been following myself on social media, I was able to have a conversation with David without me knowing about it. Having that conversation before the conversation, the sales conversation, makes them totally an easier close.