Peter Vander WallFounder driving creative community growth

Patience is key to Content

Name: Patience is key to Content
Uploaded: 2023-03-16T13:00:36+00:00
Duration: 20 s
Channel: Peter Vander Wall
Description: A short YouTube monologue by Peter Vander Wall advising creators to have realistic, patient expectations about content-driven lead generation. The…

16 Mar 2023 · 0 min

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A short YouTube monologue by Peter Vander Wall advising creators to have realistic, patient expectations about content-driven lead generation. The speaker counters the common belief that views directly translate to inquiries, explaining that low engagement (brief views) does not mean viewers are ready to hire or make purchases.

When you start creating content, a lot of people have this idea that you're just going to get, like, flooded with leads. Oh, this video got a thousand views. I'm going to get at least 20 inquiries from this. It's like, no. The level of engagement that people have gone through in order to watch your video is they spent five seconds at least, watching your video. By no means. Means they're ready to hire you to help them find their next house they're going to buy.