People Have Buying Patterns #shorts

So this phone right here is an iPhone 13. And I bought this, like, two years ago, three years ago when it first came out. Now I want to buy an iPhone 15. So I'm looking at iPhone 15. Don't really care about the price, but I wanted it at one specific time. I go to the verizon store. They're like, oh, out of stock. Go to another one. Oh, we don't have it. We have to order it. And we'll get it in three weeks. Between that time when it would take them to order, like, bring it in and me to actually have it in my hand, I said, you know what? I'll just stick with this one. It. But if that offer was there and I was able to buy it, I would have bought it and I wouldn't have thought about it. And so that's how I try to think of, who are you tailoring your offer to? Because that those same patterns. And it didn't have to be an iPhone. That wasn't the example. But it could be any product or service. The buying patterns and psychology of people is replicated across all different industries. And so it's just a framework of how do you get those people to come into your funnel, get value out of what you have, and then ultimately spend thousands of dollars with you?