Peter Vander WallFounder driving creative community growth

Personal Brand, what is it?

Name: Personal Brand, what is it?
Uploaded: 2023-04-03T15:00:32+00:00
Duration: 23 s
Channel: Peter Vander Wall
Description: A short YouTube talk by Peter Vander Wall reflecting on personal branding. The speaker describes initial, surface-level assumptions about LinkedIn…

3 Apr 2023 · 0 min

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A short YouTube talk by Peter Vander Wall reflecting on personal branding. The speaker describes initial, surface-level assumptions about LinkedIn profile optimization (photo, catchy bio) and reframes personal brand as simply your reputation—the gut feeling a consumer has about an individual or company.

When I first started digging into personal branding, I was under the impression, I think a lot of people are, that it's like you got to have a profile picture with one of those solid colored backgrounds. You got to have this really catchy bio. This was specifically on LinkedIn. I was really fixated on LinkedIn for a little while. Over time, I've come to realize your personal brand. It's literally just your reputation, and this goes for a personal brand or company brand, but it's the gut feeling a consumer has about you.