Saying yes is holding you back

Saying yes to the wrong clients is actively holding you back from architecting a firm that you truly love running. Now, I'm assuming you probably know this already. You know this isn't ideal, but you're kind of just taking on people who come your way because you don't know what to do instead. And so what you need to do is ruthlessly focus in on one client avatar, one target market. And your only objective for the next 90 days is to figure out what messaging you need to say that will resonate specifically with that type of person. What's the conversation they're having internally every single day? And how can you step into that conversation with the marketing material you're putting out? Don't try to interrupt them. Step into what they're already thinking about.