Peter Vander WallFounder driving creative community growth

Scaling PAST 20K/Month #shorts

Name: Scaling PAST 20K/Month #shorts
Uploaded: 2023-09-28T13:00:19+00:00
Duration: 8 s
Channel: Peter Vander Wall
Description: A short YouTube "#shorts" where two speakers discuss why one was stuck below $20k/month: offering an overly complex laundry list of services and having…

28 Sept 2023 · 0 min

Watch on YouTube

0:08

A short YouTube "#shorts" where two speakers discuss why one was stuck below $20k/month: offering an overly complex laundry list of services and having poor messaging. After refining messaging to focus on helping professional service providers build their brand online, the speaker scaled past a six-figure ceiling. The clip contrasts unfocused service bundles with the clarity and sales leverage of tight positioning.

The biggest reason I was stuck under 20k a month was I was performing a really complex service and also because my messaging was garbage.
I help clients with social content and podcasts and their website and graphic design and email marketing and a blog.
There's this laundry list of services I was providing with no clear problem that I was solving. When I finally dialed in my messaging, I helped professional service providers scale past the six figure ceiling by building their brand online. It all became very simple. Now when I'm talking to a prospect, it's incredibly clear what problem I'm solving, and it's just a matter of whether they have that problem and whether they understand their need to solve it.