Peter Vander WallFounder driving creative community growth

Sell Less Now to Earn More Later

Name: Sell Less Now to Earn More Later
Uploaded: 2025-10-04T17:01:45+00:00
Duration: 31 s
Channel: Peter Vander Wall
Description: Advice from a sales/consulting perspective recommending a lower-priced, one-time offer (around $10k–$15k) as a downsell to give prospects a taste of…

4 Oct 2025 · 1 min

Watch on YouTube

0:31

Advice from a sales/consulting perspective recommending a lower-priced, one-time offer (around $10k–$15k) as a downsell to give prospects a taste of work, build trust, and increase likelihood they later convert to a higher-priced ongoing contract (e.g., $5k/month). Emphasizes emotional barrier to large upfront spends and using a successful small engagement to drive backend sign-ups.

Chapters

If you're priced like more premium, you pretty much have to have a downsell. A lot of times people are going to get on calls with you and they're totally qualified for the service. Like they meet the standards, they've technically got the budget. But there's this stranger that they found on the Internet who's asking them to spend 60 grand. And that's a big ask. Like emotionally, that's a huge ask. And so what I like to do is have like a one time offer that you can sell them that's like 10 or 15 grand, and just use that as a way to give them a taste of what it looks like to work together on an ongoing basis. If you crush it with that 10 or $15,000 service, there's a very high likelihood you can get them to sign up on the back end for your 5k a month.