Peter Vander WallFounder driving creative community growth

Selling online? Most people won’t trust you

Name: Selling online? Most people won’t trust you
Uploaded: 2025-06-10T12:10:15+00:00
Duration: 35 s
Channel: Peter Vander Wall
Description: Peter Vander Wall (speaker) argues that people who market services online are typically perceived as potential scammers by default, citing a Google…

10 Jun 2025 · 1 min

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Peter Vander Wall (speaker) argues that people who market services online are typically perceived as potential scammers by default, citing a Google meta-analysis that supports this baseline distrust. To overcome this, sellers must actively prove trustworthiness. The speaker introduces Alex Hormozy's value equation as a framework for persuading strangers: demonstrate you know exactly what the prospect wants, guarantee they will get it (100% chance), deliver it quickly, and require little to no effort from the customer.

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If you market your service on the Internet at all, then you are by default perceived as an online Internet scammer. That's the baseline. That's where you're starting from. There's a general social survey that came out, and Google did this kind of like, meta analysis on it where they came to this conclusion. And so we need to do everything in our power to prove otherwise. And so how do you sell your service to complete strangers? This is Alex Hormozy's value equation. You need to make the prospect believe you know exactly what they want. There's a 100% chance that they will get exactly what they want. They'll get what they want quickly, and. And they won't have to put out any effort of their own in order to get what they want.