Simplify Your Sales Strategy #shorts

You want to know the secret to getting a lot of people to buy something really expensive from you? A lot of marketing people like to way over complicate this, but in truth, it's really, really simple. All you need is top of funnel, middle of funnel, and bottom of funnel. This can look a million different ways, but here's how I like to do it. For top of funnel, you're going to use ads. These are going to create awareness, call out my target audience and get them into my ecosystem. In the middle of funnel, I use organic content. It nurtures my audience, builds trust and authority, and kind of agitates that problem state that they're already facing. And for bottom of funnel, I'm using DM conversations. So whenever somebody follows me and they might be a qualified prospect, whenever somebody engages with my content or responds to one of my calls to action, I get into a DM conversation with them, just trying to qualify them, figure out if they're actually somebody I can help, and if they are, get them on a sales call. If you want to know how each of these works, go through some of my past content and you can learn more.