Peter Vander WallFounder driving creative community growth

Social Media Isn't About Fitting In #shorts

Name: Social Media Isn't About Fitting In #shorts
Uploaded: 2024-01-10T10:00:03+00:00
Duration: 47 s
Channel: Peter Vander Wall
Description: A short YouTube "#shorts" monologue by Peter Vander Wall arguing that social media engagement stems either from superficial attributes (e.g., appearance…

10 Jan 2024 · 1 min

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0:47

A short YouTube "#shorts" monologue by Peter Vander Wall arguing that social media engagement stems either from superficial attributes (e.g., appearance, partying) or from substantive wisdom and experience. The speaker contrasts 'Alex Earle' (superficial engagement) with Jordan Peterson (wisdom-driven engagement) and urges content creators to consider which model they resemble and to prioritize sharing real experience and value.

Chapters

Old dudes look so out of place on social media, but they're actually some of my favorite people to see online. Part of that is because they just don't understand the Internet. And so it's kind of funny seeing them figure it out. But the main reason is because they've got so much experience and so much wisdom to share. That's the difference between, say, a Jordan Peterson and an Alex Earl, right? Alex has an audience because she's hot and she parties a lot. But Jordan Peterson has an audience because he's got a lot of wisdom to share from, from his years of education and his practical experience as a clinical psychologist. So if you're posting content online, I want you to think about who you're more like. Are you more like Alex Earle just posting fluff and getting engagement for your superficial qualities, or are you more like Jordan Peterson getting engagement because of actual value you have to share and actual experience and wisdom that you're putting out there into the world?