Peter Vander WallFounder driving creative community growth

Social media rule of thumb

Name: Social media rule of thumb
Uploaded: 2024-08-29T20:00:04+00:00
Duration: 21 s
Channel: Peter Vander Wall
Description: A short YouTube clip (by Peter Vander Wall) giving a single rule of thumb for social media: if you wouldn't say something face-to-face, don't post it…

29 Aug 2024 · 0 min

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0:21

A short YouTube clip (by Peter Vander Wall) giving a single rule of thumb for social media: if you wouldn't say something face-to-face, don't post it. The speaker advises against exaggerated hooks or claims, recommends speaking naturally and authentically, and argues that doing so builds trust and makes creators feel better about their content.

Okay, social media rule of thumb for you. If you wouldn't say it face to face with another human being, don't say it. For example, if you come up with what you think is a really great hook, but it maybe smells like bullshit or at least exaggeration, don't use it. Just talk like a normal human man. Like, it'll come off way more natural. People are going to genuinely trust you, and you'll feel way better about the content that you're creating.