Peter Vander WallFounder driving creative community growth

Spend less time on content creation

Name: Spend less time on content creation
Uploaded: 2023-04-12T14:00:22+00:00
Duration: 35 s
Channel: Peter Vander Wall
Description: A short talk advising business owners to stop chasing an unrealistic ‘balance’ between operations and content creation and instead systemize content…

12 Apr 2023 · 1 min

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A short talk advising business owners to stop chasing an unrealistic ‘balance’ between operations and content creation and instead systemize content production. The speaker argues that creating systems turns content into a machine so owners can focus on clients, team training, and other business priorities without constant content-related mental load.

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How do I balance building my business with creating content to promote the business? So there's two things here. First off, I believe balance is a myth. Life isn't meant to be balanced. And frankly, it's not that fun when it's balanced. Sometimes you need to work hard on one thing, other times you need to work hard on another. And sometimes you just got to take a step back and take a breather. But the best way to give yourself space so that you don't have to think about content 100% of the time is to put systems in place. If you systemize your content and make it into a machine, then it doesn't have to take all of your focus. That way, you can spend time making sure your clients are satisfied, your team is being trained up well, and all those other things that we business owners have to do.