Peter Vander WallFounder driving creative community growth

Stop training reps the wrong way

Name: Stop training reps the wrong way
Uploaded: 2025-08-13T18:28:16+00:00
Duration: 33 s
Channel: Peter Vander Wall
Description: Short excerpt from a YouTube video ("Stop training reps the wrong way" by Peter Vander Wall) arguing that sales success comes from building a repeatable…

13 Aug 2025 · 1 min

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Short excerpt from a YouTube video ("Stop training reps the wrong way" by Peter Vander Wall) arguing that sales success comes from building a repeatable sales system rather than training reps to memorize objection-handling techniques. The speaker recommends designing customer-facing information across the customer journey so future hires can succeed by asking the right questions rather than memorizing scripts.

Chapters

Sales is not a skill you practice, it's a system you build. Trying to learn every objection handle and watch a bunch of Andy Elliott videos to get hyped up isn't productive. You need to build a system where customers can get the information they want at every point of their customer journey, and it's presented in a way where we're subtly influencing them towards the decision to work with us. That way, when you hire a sales rep down the road who didn't learn every objection handle in the world, they'll still be successful. They just need to be a human and ask the right questions. They don't have to strong AR people into paying you money.