Peter Vander Wall argues content creators don't need new ideas every day. Pick 3 to 4 core topics and reframe them repeatedly instead. This approach prevents burnout and fills your calendar without forcing constant creativity.
Your content doesn't need to be creative, it doesn't need to be innovative. You don't need to be coming up with new things to say. This is where people get burned out with content, right? Because they can't come up with enough ideas to fill up a content calendar. They're like, I gotta post twice a day and I gotta come up with a new thing to say 60 times a month. There's no way that could work. But here's the thing is you don't need new things to say. You just need to say the same thing over and over again a thousand different ways. If you look at my content, there's only a few main topics I talk about. I talk about ads, I talk about niching down, I talk about about best practices in the accounting industry. That's about it. I'm a professional at this. There's no way I could come up with 60 different things to say every month. But you only need three to four main things you talk about, and you just come up with a slightly different frame or a slightly different story each time. Seriously, if you don't believe me, like, go through my past, like 20 videos and see how many different things am I actually talking about.
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