Peter Vander WallFounder driving creative community growth

Stop trying to be original in your content

Name: Stop trying to be original in your content
Uploaded: 2025-06-09T12:05:54+00:00
Duration: 22 s
Channel: Peter Vander Wall
Description: Short motivational guidance on content creation: emphasize reinforcing a single core message and a small set (5–10) of core topics, because audiences…

9 Jun 2025 · 0 min

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Short motivational guidance on content creation: emphasize reinforcing a single core message and a small set (5–10) of core topics, because audiences need reminders and benefit from different communication styles to resonate. The speaker advises focusing on figuring out which topics resonate with your audience rather than seeking originality.

People need to be reminded more than they need to be told. We don't take action on new information the first time we ever hear it. And different ways of communicating something are going to resonate with different types of people. So you really just need one core message and maybe five to ten core topics to talk about. And you're good kind of infinitely with your content. The hard part is just going to be figuring out what those topics are that really resonate with your audience.