Peter Vander WallFounder driving creative community growth

Stop Trying to be the Hero

Name: Stop Trying to be the Hero
Uploaded: 2025-08-13T17:01:22+00:00
Duration: 38 s
Channel: Peter Vander Wall
Description: Short advice from a marketing perspective: brands should position themselves as the guide (like Obi-Wan Kenobi) rather than the hero, enabling clients to…

13 Aug 2025 · 1 min

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Short advice from a marketing perspective: brands should position themselves as the guide (like Obi-Wan Kenobi) rather than the hero, enabling clients to take ownership of outcomes. The speaker argues that clients who credit themselves (with help from advisors) are better long-term customers than ones who see the provider as the sole savior.

Chapters

In great marketing, you want to position your brand as the guide, not the hero. So Star wars, as an example, you're Ben Kenobi. You're not Luke Skywalker. You don't swoop in and save the day for your clients. You're the person who takes them along the journey so they can go out and save the galaxy themselves. The people who are going to say, like, oh, this person saved my business. Those are not good clients because they don't take ownership over their outcomes. The people who say, I was able to save my business last year, and my accountant Joe, helped me a ton with that process, that's the person who takes ownership over their outcomes. And so they're going to invest in your service, but they're also going to do the work on their part to be a super successful story.