A YouTube advice video (by Peter Vander Wall) explaining how to sustainably produce daily social-media videos by minimizing points of friction. The speaker describes a practical workflow: capture ideas in phone notes; every few weeks batch and flesh ideas into scripts; keep lights and tripod always set up for quick filming; upload footage to an editing team; have a social media manager schedule and post finished videos. He notes smaller creators can adapt parts of this system to reduce friction.
Chapters
This is how I'm able to sustainably make daily content for multiple social media platforms. Now, I've worked extremely hard to streamline my content creation process. Now, every single thing you have to do in order to get a video posted is a point of friction. And every point of friction is a chance for you to just give up and put it off towards tomorrow. So the trick is to minimize the amount of friction in your process. Here's how I've done it. Now, every time I come up with a new idea, I write it down on a note in my phone. Every couple weeks, I sit down for a little while and I flesh out those ideas into full video scripts. Once I'm ready to film, I've already got lights set up. I've got tripod that lives next to my desk, so all I have to do is pull out a camera and a microphone and I'm ready to go. When I'm done filming, I just upload the video files and send them to my editing team. Then they send me back the finished videos and my social media manager schedules them out and posts them every single morning. Now, you might not have the resources to build out a system this robust, and that's fine, but there are absolutely ways that you can cut down the amount of friction you experience in the process.