Peter Vander Wall explains why broad marketing fails: vague messaging forces prospects to do the work of figuring out if you're for them. Get specific about your ideal client type, like attorney or e-commerce business owner, and what they actually want.
So if you don't niche down, you're.
Trying to market to a broad audience.
What you're going to have to do.
Is get very vague with how you communicate what you do. Because the service you provide looks a little different for an attorney versus an E commerce business versus a real estate investor. And so if you're going to run an ad to all three of those people saying this is what we can.
Do for you, you're going to be.
Very broad, very vague, and they're going to have to do a lot of work to kind of apply that to their situation. What I like to do instead is get very specific on the type of person we work with and what's going on inside their head every single. So maybe it's how do I invest more into marketing my business or how do I hire an office admin so I'm not dealing with scheduling and all this random admin. Then you connect that desire they have to what you offer.
So maybe you're a bookkeeper and you're.
Going to give them clarity on their finances so they can actually know how much to invest into marketing or when they can afford an office administrator.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
