Peter Vander WallFounder driving creative community growth

Summer isn't time to check out

Name: Summer isn't time to check out
Uploaded: 2025-04-26T23:04:57+00:00
Duration: 43 s
Channel: Peter Vander Wall
Description: A short motivational monologue advising accountants and small-firm owners not to "check out" after tax season but to use the post-tax period to diagnose…

26 Apr 2025 · 1 min

Watch on YouTube

0:43

A short motivational monologue advising accountants and small-firm owners not to "check out" after tax season but to use the post-tax period to diagnose and fix business problems. The speaker urges owners to identify their ideal clients (those who pay well, are enjoyable to work with, and are operationally easy) and to spend the summer building offers and messaging for that client segment to reduce future tax-return work.

Chapters

Accountants. This is not the time to check out or go on vacation. It's your biggest opportunity to break down everything you hate about your business and fix it. The stress, the scope creep, the low paying clients. All of this is fixable, but only if you face it head on. And so most firm owners, they spend April and part of May just kind of recovering from the storm of tax season, when they should be rebuilding everything that broke. And so I want you to go through your client list and pick out the clients who you like working with the best, pay you the most, and the ones who are operationally easiest to work with. And somewhere in the middle of that Venn diagram is your ideal client. If you spend the summer building a core offer and figuring out how to communicate to these people that this is exactly what they need, you may never have to do a tax return again.