Peter Vander Wall explains why algorithms reward watch time and shares over likes. Platforms care about keeping you scrolling to show more ads, so a shared video that brings new viewers matters far more than a video that gets liked and forgotten.
You have to understand how the algorithm works. So the algorithm, at its core, people get all caught up on, like, likes versus shares versus this. The algorithm at its core only cares about keeping people on the platform longer, because that's how they make money. They send people ads when they're on the platform longer. So that's why shares are also valuable, because it gets more people on the platform. Right. It's like when I share a video on Instagram with my husband, he opens up the platform. So, like, shares are also valuable. But the end of the day, watch time and how long people watch your video is going to be incredibly important. And that's what gets views.
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