The Entrepreneurial Growth Curve #shorts

My job as a marketing guy is not to be an expert on like, every single marketing strategy out there. My job is just to be like a couple steps ahead of my clients. I'm not going to try to tell you I'm an expert on VSLs and email marketing and landing pages and blah, blah, blah, blah. But when most people first start working with me, they aren't even doing the initial, like, basic things that will get them leads, like content and ads. Or if they are doing those things, their messaging sucks. They're not doing a great job because they don't, like, really know how. Now I know ads and content inside and out. And so just by getting them to a 10 out of 10 on those things, they can book like 10 times more sales calls. And then in the meantime, I'm investing into the next skill. When I first started, I learned nothing, right? But I learned organic content really, really quickly. Then I realized, like, hey, my clients will crush it way more if we just added paid ads into this equation. So I hired a coach to teach me paid ads. Now that clients are starting to nail paid ads, I'm investing into the next skill of.