Brands use intro offers like Wendy's four for four or Verizon's $30 plan to hook customers with a cheap first purchase, then upsell them to pricier recurring services. It's a deliberate strategy to convert one-time buyers into long-term, higher-ticket customers.
This is the strategy Verizon, Wendy's, and every credit card company in the world uses to get customers in the door and then upsell them to a more expensive service. This is something called an intro offer. What's the minimum service we can offer that gets the client a step in the right direction towards their goal? Something you'd feel comfortable charging just like a thousand or two thousand bucks for? Wendy's has the four for four. All of Verizon's commercials are for their cheapest, like $30 phone plan. And every credit card company in the world offers a million billion points whenever you sign up with them. Then we're going to sell this intro offer like crazy. And so now we've got a whole bunch of people who've already bought something from us. They should have had a really good experience, and now they're in a prime position to buy our high ticket, recurring or advisory services.
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