Peter Vander WallFounder driving creative community growth

The Key To Brand Messaging #shorts

Name: The Key To Brand Messaging #shorts
Uploaded: 2023-12-19T11:00:15+00:00
Duration: 8 s
Channel: Peter Vander Wall
Description: Short YouTube video by Peter Vander Wall criticizing typical accounting-firm marketing as shallow and offering a concise brand-messaging recipe: (1)…

19 Dec 2023 · 0 min

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0:08

Short YouTube video by Peter Vander Wall criticizing typical accounting-firm marketing as shallow and offering a concise brand-messaging recipe: (1) identify the client's pain and agitate it, (2) articulate the dream outcome and elevate it, (3) map the firm’s service as the roadmap from current pain to desired result. Delivery is blunt and conversational, aimed at helping firms create more emotionally compelling messaging.

What do accounting firms get wrong with marketing? Their brand messaging is absolute dog shit. They're talking about just the surface level transformation that they're creating of.
I'm going to help you save money on your taxes. I'm going to help you get really clear on how much money you're making in your business and how much money you're spending if they're doing bookkeeping.
The right way to go about brand messaging is to first come up with what's the pain point that you're solving for? So what is your ideal client feeling now? Like, before they start working with you? And you want to agitate that, you want to make it feel even worse than it actually feels, Then you come up with, what's the dream outcome? Like, where are they going to be after I help them with my service? And you really want to elevate that and make it seem super, super sexy. And then last thing you do, and this is easy, now all you have to do is map your service as the roadmap that takes them from point A to point B.