The Law of Reciprocity #shorts

Ryan and I have learned over the past couple years is give, give, give and ask for nothing in return. In other words, the law of reciprocity. The law of reciprocity basically says at its most simple level, if you give somebody something, they're more likely to give you something back in return. A really simple analogy I like to use is if you let your neighbor borrow your lawnmower, it's more likely down the road that he'll let you borrow his leaf blower. And so you can implement this law of reciprocity in your business by giving away so much value and so much information for free that your prospects say he's giving so much away. Imagine how much he's going to give me if I actually start paying him money. Alex Hormozy talks about this a ton and it's one of the main mindsets behind his entire brand, right? Something he says is give away all the knowledge for free and then sell the implementation.