'The market' will choose for you

If you don't define who you want to work with, the market will keep choosing for you. And when you don't have a clear target market, you're not attracting clients, you're just accepting whoever shows up. And so the market is going to fill this gap with randomness. When you don't give it direction, you end up with price shoppers, clients who don't trust you. And frankly, the idea of growing your business probably stresses you out at this point. See, this is the thing. High quality clients don't just want bookkeeping or a tax plan. They want to feel like you're actually contributing to their overall life goals. And so you can either choose your client it strategically, or you can let the market choose them for you. By default, your choice.