Peter Vander Wall tells consultants to answer "why should I listen to you?" with numbers. Cite millions of impressions, tens of thousands of qualified leads, millions in revenue. Everything else is just opinion.
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The moment you start creating content or running ads for your consulting firm, people are going to start asking, why should I listen to you? So what's your response? Here's mine you should listen to me because I've created millions of impressions for my clients, tens of thousands of qualified leads, and then help them turn all of that attention into millions of dollars in revenue for their businesses. Anything having to do with that is in my area of expertise. Everything else is just my opinion. And you're free to take it and agree or disagree or argue with it or whatever. I don't care. But you should probably think about this too, because it's a really important to be able to answer.