Short video discussing why selling mid-priced online courses via paid ads used to be profitable but no longer is; creators now often subsidize course sales with expensive backend/up-sell offers (e.g., $10,000 high-ticket) so losses on initial purchases are offset by a small percentage who buy higher-priced offers. The speaker offers a free training on their current paid-ads funnel if viewers comment.
Chapters
A couple years ago, you could build a course, sell it for 500 to $1,000, run ads to a sales page for it, and you could actually make money doing that and you could profit like 30%. So if you have to spend $700 to get $1,000 sale, it's just a game of how much can I spend on ads, right? Not so much today. Today it might cost you $1,300 in ads to get a thousand dollar purchase. It's crazy. But there's still people selling courses, templates and guides. So how do they make money on it? Well, the reason they do it is because they've got something high ticket or something super expensive on the back end to upsell people $300 on every sale. But one out of every 10 customers they get is going to ascend and buy their $10,000 high ticket offer. And so that more than makes up for the money they're losing on the front end here. If you want to see the system we're using to get clients from paid ads right now, comment funnel down below and I'll send you a free training on how it all works.