The Powerhouse of The Marketing Funnel #shorts

Let's talk about middle of funnel. I believe it's simultaneously the most important and the most overlooked part of any marketing funnel. So this right here is where we really have to get our messaging nailed down. What are the problems the audience faces and what's the ideal outcome they'd like to experience instead? This makes it really easy to build trust and authority. So they see us as the go to person, the one person who can solve this problem that they face, taking them from point A to point B. Now, we do this through consistent short form content on Instagram, and ideally also some long form content on YouTube or a podcast. Something along those lines, something that increases the amount of time they're spending with us in each sitting.