Peter Vander WallFounder driving creative community growth

The reason some accounting firms’ ads work and others’ don’t

Name: The reason some accounting firms’ ads work and others’ don’t
Uploaded: 2025-03-13T23:05:04+00:00
Duration: 40 s
Channel: Peter Vander Wall
Description: A short YouTube talk advising accounting firms on why some advertisements succeed while others fail. The speaker contrasts vague, generic service…

13 Mar 2025 · 1 min

Watch on YouTube

0:40

A short YouTube talk advising accounting firms on why some advertisements succeed while others fail. The speaker contrasts vague, generic service promises ("we'll do your books/taxes") with specific, quantifiable offers (e.g., "save $10–$50k in taxes" or "increase owner take-home pay by 10–20% in 90 days") and emphasizes making benefits extremely simple and concrete for prospects.

Chapters

The reason some accounting firms ads work and others don't. Some of you have a mediocre offer. We'll do your books. We'll do your taxes. We'll help you save money on taxes. That sucks. What am I supposed to do with that now? Others of you have an amazing offer. We'll help you save 10 to $50,000 in taxes this year. We'll increase your owner take home pay by 10 to 20% in the next 90 days. Those offers make it extremely clear what kind of benefit you can bring to the client. A fourth grader can understand how those are beneficial. You have to make it stupid easy for someone to understand what happens when they sign up to work with you. If you make it sound the least complicated then they're just going to say ah, it sounds hard. I don't. I don't know. I can't. I probably can't do that Comment quiz and I'll send you a free marketing roadmap personalized to your business.