The Unmatched Rise of Mr. Beast

Mr. Beast is a whole different breed of influencer. And there's something extremely smart he's done to set himself apart from every other influencer out there. Let me use Instagram to show you, because he barely even uses the app. MrBeast has about 25 million followers on Instagram. To be honest, I don't think he even tries with that platform. Here's this guy, Brent Rivera. He's got about 22 million followers, a very similar audience size. But how many of you have actually heard of him before? Maybe you've seen him scrolling through your feed, but you don't know who he is really. And this just goes to show that there's two different types of influencer out there. I can almost guarantee you've seen one of Brent's videos, but you still probably don't know who he is. But Mr. Beast has built such a brand that he's able to transcend any particular platform. In fact, he's really post social media. He's selling chocolate bars and opening fast food restaurants. And who knows what he's going to get into next. He can start a new account on any brand new social media platform that may come out in the future, and he'll immediately get views because everybody already knows who he is. So for you, you can either get trapped in the bubble of one platform, or you can build a brand that transcends social media altogether.