Peter Vander WallFounder driving creative community growth

They don't teach accountants marketing, and they don't teach marketers accounting

Name: They don't teach accountants marketing, and they don't teach marketers accounting
Uploaded: 2025-04-03T13:04:06+00:00
Duration: 31 s
Channel: Peter Vander Wall
Description: Short YouTube monologue by Peter Vander Wall arguing that accounting education fails to teach marketing, while marketers are not taught accounting. The…

3 Apr 2025 · 1 min

Watch on YouTube

0:31

Short YouTube monologue by Peter Vander Wall arguing that accounting education fails to teach marketing, while marketers are not taught accounting. The speaker contends that if accountants learned basic marketing—communicating to ideal clients, building systems, and integrating funnel components—they could scale to multimillion-dollar incomes; he even suggests a marketing minor requirement and calls this the number-one skill gap for accountants.

Chapters

They don't teach accountants marketing and they don't teach marketers accounting. To be honest, if accountants were required to get a marketing minor in college, they'd be freaking unstoppable. Like, if you're a super smart accountant and you understand the basics of marketing, like how to communicate to your ideal client, building systems, and getting all the pieces of the funnel to play together, you can make millions of dollars really easily. I almost have to wonder, like, are they intentionally handicapping accounting students by not teaching them marketing? Either way, though, I think it's the number one skill gap every accountant needs to get over if they want to become a multimillionaire.