This bias makes people trust you more

Imagine you're trying to find a restaurant for dinner, and there's one that has 50 reviews that are all five star, and there's one that has 5,000 reviews at like a 4.6. You're probably going to choose the one with 5,000 reviews, even though it's technically a little bit lower rating. There's some kind of volume bias in there. And so if you're a bit more mature company, you've been in business longer, you've had hundreds of success stories, trying to document those or get those reviews from people and just like overwhelm your prospects with volume of all of these success stories that you've had, it's really powerful technique that you can use here.