Peter Vander WallFounder driving creative community growth

This CPA doubled her prices for tax strategy without spending a dollar on ads

Name: This CPA doubled her prices for tax strategy without spending a dollar on ads
Uploaded: 2025-04-02T23:05:13+00:00
Duration: 36 s
Channel: Peter Vander Wall
Description: A short YouTube narrative describing how a CPA changed her pricing from two packages to three tiers (adding a higher-priced option) which shifted buyer…

2 Apr 2025 · 1 min

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0:36

A short YouTube narrative describing how a CPA changed her pricing from two packages to three tiers (adding a higher-priced option) which shifted buyer behavior: most buyers moved from choosing the cheapest option to selecting the middle option, effectively allowing her to raise prices without paid advertising.

Questions this video answers

$6,000 and about $3,000

90%

99%

Chapters

This CPA doubled her prices for tax strategy without spending a dollar on ads. Okay, so starting out, she had two pricing packages. She had one at $6,000 and one at about $3,000. And psychologically, buyers hate this because all you're giving them is the cheap option versus the expensive option. So of course, 90% of the time they're going to go with the cheap option. But when we added a more expensive package above this, the sales psychology completely changed. Now there's cheap, medium, and expensive options, and 99% of people are going to go with the middle one. They figure the cheap option probably won't get the expensive one is probably too much for what they actually need, and so they go with the middle one.