Peter Vander Wall says firms blend in because their niche is too broad. A real niche has two parts: who you sell to and what you sell. 'Small business owners' isn't specific enough.
If you want your firm to stand out and attract leads who actually want your help, then there's a good chance your niche simply isn't clear enough. And no, small business owners is not a niche. Real estate investors is not a niche. What is a niche? Well, there's really two main things, okay? It's who are we selling to, in other words, your ideal client, and what are we selling them, in other words, your core offer. So if you can define both of these, then you can build a very, very predictable marketing and sales machine around this.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
