Peter Vander Wall argues that niching down raises company value because a mixed client base kills profitability. An accounting firm serving doctors, lawyers, and real-estate investors at wildly different price points ($300 to $3,000 a month) can't systematize or scale. Buyers won't touch it.
The real reason to niche down isn't actually about, like, getting clearer with your marketing. That helps, and that's a benefit that you get out of it, but it actually increases the enterprise value of your company. Because look at it this way, if I'm an investor, who's going to consider buying your accounting firm? You work with doctors and you work with lawyers, and you work with real estate investors, and you work with this industry and that industry, and you have people paying 300amonth, and you have people paying $3,000 a month. That's going to be really hard to streamline and systemize and make it any more efficient than it already is.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
