This content was created by Peter Vander Wall. This content was uploaded by Peter Vander Wall. This is a YouTube video titled "This strategy makes your ads 10x more effective" created on July 3, 2025, discussing a marketing strategy that combines ads with organic content to build brand association and increase ad effectiveness.
Chapters
The absolute pinnacle marketing strategy in today's world is ads plus organic content, okay? And so the organic content is basically training people to associate your face with getting value, right? So you put out short form content on, let's say, Facebook and Instagram. People see five or 10 of those short form videos and then eventually they get hit with an ad with your face on it. And because they saw those five or ten short form where you were giving, giving, giving without expecting anything in return, they, you know Gary Vee's jab, jab, jab, right hooks, if you're familiar with that, because they saw all those videos from you, they liked what they saw, they got something out of it. They associate your face with value. Now they're way more likely to click on that ad that's also got your face on it. And so again, the objective here is not necessarily to make money from your organic content, although you can do that. You can directly generate leads from it. The main goal is to get that association between with your face being, I'm gonna give you value. And then you use the paid ads to send people into your funnel.
