Peter Vander WallFounder driving creative community growth

This tricks strangers into trusting you

Name: This tricks strangers into trusting you
Uploaded: 2025-06-17T12:05:48+00:00
Duration: 29 s
Channel: Peter Vander Wall
Description: A short YouTube monologue (by Peter Vander Wall) advising marketers how to build trust with strangers online by gathering large numbers of five‑star…

17 Jun 2025 · 0 min

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0:29

A short YouTube monologue (by Peter Vander Wall) advising marketers how to build trust with strangers online by gathering large numbers of five‑star reviews on platforms like Google or Trustpilot, screenshotting them, and embedding them as a long, scrollable block of case studies/testimonials after the video sales letter (VSL) and call to action to create an overwhelming sense of credibility.

How can I get like hundreds and even thousands of five star reviews on Google or on trustpilot or whatever review site you use? And then what I would do is I would screenshot every one of those reviews. I would put it on your main sales page with the vsl. After the VSL and the call to action, just endless scroll of case studies and testimonials. Like, you could just scroll for hours and hours and hours and the page would keep going. It just creates this overwhelming sense that you're good at what you do. And this is very, very important when we're trying to build trust with complete strangers on the Internet.