Peter Vander Wall spent most of 2021 doing client work and ignored marketing and portfolio building, which tanked his revenue. He developed a 5-10 year vision and roadmap that now guides his growth strategy. The lesson: work on the business, not just in it.
Top 5 things I learned in my first year as a business owner Part 4. You need to work on your business, not just in it. You know, I spent the better part of 2021 only working in my business and so as a result I fell way behind in the things I needed to do working on my business. For example, my marketing machine was not where I needed it to be and my portfolio work was non existent because I was doing jobs for cash, not for growth and not for opportunity. That actually led to several months of stagnation and in fact shrinking. I wasn't making as much money, but during that time I built out a vision for what my business is going to look like in the next five or maybe even 10 years. Now that I have that roadmap in place, I know exactly what I need to do in my business to be able to grow my brand like and follow for more.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
