Top of Funnel Guide #shorts

So first, let's talk about the top of funnel. This is the first exposure to our ideal audience, and we're going to be doing it through paid ads on Instagram. Now, look, it is incredibly important to put your best foot forward. Good video quality, good audio quality. Yes. But the main thing you really need to have dialed in here is your messaging. In other words, we need to demonstrate to our audience that we understand who they are and where they're at. So the way we're going to do this is through shouting them out in the ads, giving them some value, and then asking them to simply give us a follow here on Instagram and go through some of our past content for more value, just like we just gave them. So the idea here is to give a ton of value and make the smallest possible ask in return.